At the antipodes of the hermetic avant-gardes And elitists, mass culture wants to offer novelties Accessible to the widest possible audience and Distract as many consumers as possible Its intention is to amuse and give pleasure, to enable a Easy and accessible evasion for all, without the need Of any training, without specific cultural references And scholars. What the cultural industries invent is not It is more than a culture transformed into articles of Mass consumption At the antipodes of the hermetic avant-gardes And elitists, mass culture wants to offer novelties Accessible to the widest possible audience and Distract as many consumers as possible That is why on a daily basis we see in the audiovisual media Consumption strategies, not only through their advertisements But also in his novels, and movies, creating in the viewer The need to want to have what you do not need or is useful to you in your Life At the antipodes of the hermetic avant-gardes And elitists, mass culture wants to offer novelties Accessible to the widest possible audience and Distract as many consumers as possible