The authors of this study did not However, we are of the belief Of the irreplaceable value of the book-culture But we do not give up addressing the Analysis of certain perspectives of the Publishing market counting on that Another inescapable dimension of Book-product or book-merchandise Both dimensions are inseparable Like the two faces of Janus, in the current Market of the XXI century, and separate them or Face them in a false crusade of Phoenicians against divines, or of merchants Against cults, it seems to us that he responds Rather to a Manichaean mentality and Biased