What the fuck?

They call him butterfly boy
But you might only know him from the recent Controversial mind control experiment

What the fuck?

Butterfly boy
Everything will be OK
You shouldn't feel bad
It's not your fault
When you hear this sound (ding)
It will all make, sense
When you hear this (ding)
You will discover the new you
When you hear this sound (ding)
You will enter your next phase
It's going to be OK
Butterfly boy
It's time for you to take control