What do you mean by that?
Well, quite simple
For example, if I ask you

What do you think of Switzerland?
When you think of Switzerland
What's the most Swiss thing from Switzerland?
It's not Roger Federer
Do you think that's Switzerland is just the motherland
Of all the watches chocolate and
Just a winter wonderland?

No, we have more than yodling
The best inventions are all made in Switzerland
Sorry, for example? Well instant coffee, potato peelers
And processed cheese
The famous Swiss army knife
With clever tools and lift for skis!
You know, there wouldn't be a rock star
Without an electric guitar

Made in Switzerland
Like the zipper and Muesli
Made in Switzerland
Like the internet or LSD
Made in Switzerland
And when you need transparency
Just use some cellophane that's
Made in Switzerland
Like a garlic press - take two and one for free!
Is made in Switzerland
Like our neutral weapon industry
Made in Switzerland
The theory of relativity
Is theoretically made in Switzerland
But there's one thing, that's more famous
And even bigger than the Matterhorn
Here’s the absolutely true and never before been told
Story of how the most Swiss invention of all was born

It all started in the mid-50s
In the mid-50s of the 13th century
When this ancient land was in desperate
Need of a hero who’d unite them all

The colors have change to sepia ç
Welcome to old Helvetia
This land is rich in poverty
There’s hunger, thirst and misery
We are so poor
The cheese has holes
We need someone to save our souls
Save us from misery
Lead us to liberty
Here in old Helvetia
But who will lead us
To the light?
Is it Heidi?
No!
Is it just a regular Swiss cow?
No!
Is it the wicked witch of the west
No!
And most certainly not Roger Federer
No!
It's our national hero
The Swiss version of Robin Hood
Who fights for food
We know him well
It’s William tell

I'm a crossbowman and a hero, but
I just can’t stand the sight of blood
I’d rather sing in bright light nights
And dance in sassy tights
I have a vision
Of a world without division
I have a vision
Where true love is our mission
So here’s my decision
We do a music competition
And I name this vision
Concours Eurovision de la chanson
Let’s call my vision
Eurovision

Made in Switzerland
We celebrate Tell’s vision here
Made in Switzerland
On television every year
Made in Switzerland
And now you finally understand
That like the Swiss
Eurovision is
Non-political, strictly neutral
Doesn’t matter if you’re good or brutal
Welcome gender diversity
But with decency and no nudity
Sparks of fire and crazy lightning
Make the staging far more frightening
Why the hell is it raining here?
Oh, is it Gjon’s Tears?
No, it’s tears from Roger Federer
We’ve invented democracy
And the voting system too
So, blame it on the Swiss
If your song won't go throught

Made in Switzerland
We’ve invented ESC
Made in Switzerland
To united people, peacefully
Made in Switzerland
We sing and dance in harmony
Let’s raise our fondue forks in unity
Case Eurovision’s as you see
All Made in Switzerland